Client Profile

The client is a Thailand-based oral care brand that primarily relies on TikTok (TK) livestreaming as its core sales channel. To succeed in this highly visual and fast-paced environment, they require oral care products with strong consumer appeal and immediately noticeable results.

The Challenge

Previously, the client partnered with a local supplier in Thailand. However, the whitening performance of the supplier’s gel was insufficient, which negatively impacted overall product performance and severely limited their sales growth. After testing our whitening gel, the client discovered that our formula delivered noticeably superior whitening results compared to their existing product. This stark contrast gave the client confidence that upgrading their product's performance was the key to enhancing consumer satisfaction and driving sales.

Our Solution

We recommended our Carbamide Peroxide (CP) home-use whitening gel, which is specifically formulated to provide an optimal balance between effective whitening performance and a gentle, non-irritating user experience. The client initiated the partnership with a trial order to test market reception. By supplying a product with demonstrably better whitening capabilities, we directly helped the client significantly improve their product's competitiveness within the TikTok ecosystem.

Results & Feedback

Following the product launch, the client’s TikTok sales experienced a steady and significant increase, accompanied by a growing volume of positive customer feedback and five-star reviews. The enhanced product performance enabled the client to build a much stronger brand reputation among consumers, generating excellent word-of-mouth and a rapidly expanding base of repeat customers. Consequently, the client has progressively increased their order quantities, demonstrating deep confidence in both the product's market fit and our ongoing manufacturing partnership.