Formula Optimization of Whitening Strips for a UK Retail Brand
Client Profile
The client is a brand operating within the UK market. Their diverse sales channels include major outlets such as Boots beauty stores, Amazon, TikTok Shop, and various offline retail distribution networks.
The Challenge
The client encountered a significant product quality issue with their previous supplier. The whitening strips they were receiving had an unsuitable pH level. This formulation flaw caused potential damage to the users' oral environment, posing a risk to consumer safety and brand reputation.
Our Solution
To resolve this critical issue, our R&D team executed a strict formula optimization process. We successfully adjusted the chemical balance to achieve a lower and more suitable pH level, ensuring the whitening strips are highly effective while remaining gentle and safe for the oral environment.
Results & Feedback
Following the launch of the newly optimized product, it quickly gained strong market acceptance. The client has maintained ongoing repeat purchases and consistently receives excellent customer feedback across their retail and social channels.
Effectiveness: Effectively removes various stubborn stains including tea, coffee, tobacco, and food stains using PAP (Phthalimidoperoxycaproic acid) technology.
Advanced Process: Utilizes Nano-activation technology and a low-temperature drying process to ensure a low-sensitivity formulation.
Convenience: Suitable for use during vacation, exercise, driving, or chatting.
Usage: Simple 4-step process: (1) Open foil, (2) Paste strips on bottom then top teeth, (3) Wait 30 minutes (do not eat/drink), (4) Remove and rinse.
Effectiveness: Effectively removes years of stubborn stains caused by coffee, wine, tea, smoking, and food residue.
Technology: Utilizes Advanced Slip-Free Technology for a secure fit during the 30-minute whitening process.
Ease of Use: A simple 3-step application process: 1. Peel, 2. Apply, 3. Reveal a brighter smile.