Client Profile

 Headquartered in Europe, this client is an oral-care brand operator backed by professional dental clinics. With its self-owned brand, it runs an omni-channel network of online official storefronts and physical clinics. Our whitening gel can be applied as an in-chair clinical whitening product inside their clinics, meanwhile resold to patients and retail buyers both offline and online. As a professional-channel partner, it delivers solid industry credibility and stable repeat-purchase demand.

The Challenge 

This European dental-clinic-backed brand prioritizes a perfect balance of efficacy, safety and compliance for whitening-gel products. The gel needs to achieve obvious whitening effects while remaining gentle enough to prevent tooth sensitivity and gum irritation after clinical use, protecting the clinic’s professional reputation. Both formulation and packaging have to satisfy EU cosmetic regulations such as CPNP and CPSR for legal sales. Also, stable shelf-life performance is critical: active components, whitening power and gel physical state must stay unchanged over the whole storage period, matching the clinic channel’s longer inventory cycle.

Our Solution

 We provide a comprehensive solution targeting the client’s key demands on efficacy-safety, EU compliance and product stability. Full compliance documents including CPSR, CPNP technical files, COA and MSDS are offered to accelerate EU registration for online and offline clinic sales. Our tested whitening-gel formula delivers strong whitening results with a mild composition that reduces gum-irritation risks for professional clinic use. Stability testing confirms no active-ingredient degradation, efficacy loss or gel phase separation over its 2-year shelf-life, matching the clinic channel’s longer inventory cycle.

Results & Feedback

 The cooperation has evolved into a stable, positive cycle with steady repeat orders and tier-by-tier volume growth. Starting from a trial order of 100 units, the client ramped up to 500 units after product and market validation, and now places regular orders of 1,000 units — around 10 times the initial order size, proving market acceptance of the product’s whitening effect and safety. The client is highly collaborative and satisfied with our quality, compliance support and delivery. Furthermore, they have moved beyond gel-only sourcing and enquired about our whitening lights, toothpaste, whitening strips and other items, signaling their willingness to expand together, which paves the way for broader multi-product cooperation.